Marketing, B.S.

The Marketing major consists of 75 credits. All students must complete 39 credit hours of the Business Core, 18 credits of non-business related courses, and 18 credits of Marketing coursework.

Required Business Courses

Majors must complete a minimum of 30 credits in the major at Westfield State University in order to graduate.

Required Business Core - 39 Credits

ACCT 0104 - Principles of Accounting I Credits: 3
ACCT 0105 - Principles of Accounting II Credits: 3
FINC 0207 - Financial Management Credits: 3
MGMT 0107 - Software Applications in Management Credits: 3
MGMT 0220 - Production/Operations Management Credits: 3
MGMT 0221 - Business Management: A Survey of Organizational Development and Management Principles Credits: 3
MGMT 0241 - Business Law I Credits: 3
MGMT 0250 - Quantitative Approaches to Business Decisions Credits: 3
MGMT 0308 - Organizational Development & Behavior Credits: 3
MGMT 0321 - Management Information Systems Credits: 3
or ACCT 0345 - Accounting Information Systems Credits: 3
MGMT 0325 - Business Policy and Strategy Credits: 3
MGMT 0338 - International Business Credits: 3
MRKT 0231 - Marketing Management Credits: 3

Non-Business Required Courses - 18 Credits

ECON 0101 - Principles of Macroeconomics Credits: 3
ECON 0102 - Principles of Microeconomics Credits: 3
ENGL 0103 - Speech Credits: 3
ENGL 0392 - Business and Technical Writing Credits: 3
MATH 0108 - Elementary Statistics Credits: 3
MATH 0115 - Mathematics for Business and Social Sciences Credits: 3 *

Note:

* MATH 0105 or MATH 0106 , Calculus I or II, will also satisfy this requirement.

Marketing (18 Credits)

Required Courses

Students must take the following courses:

MRKT 0307 - Marketing Research Techniques Credits: 3
MRKT 0309 - Sales and Sales Management Credits: 3
MRKT 0328 - Principles of Advertising Credits: 3
MRKT 0337 - Consumer Behavior Credits: 3

300-level Marketing Electives

Students must choose any two electives from the following courses:

ACCT 0317 - Cost Accounting Credits: 3
ECON 0305 - Introduction to Econometric Methods Credits: 3
ECON 0306 - Managerial Economics Credits: 3
ECON 0314 - Industrial Organization Credits: 3
FINC 0319 - Investments: Portfolio Management Credits: 3
FINC 0326 - Insurance and Risk Management Credits: 3
GPS 0340 - Data Collection and Analysis Credits: 3
MGMT 0302 - Small Business Management Credits: 3
MGMT 0303 - Event Planning and Marketing Credits: 3
MGMT 0339 - Seminar in Non-Profit Management Credits: 3
MGMT 0342 - Entrepreneurship Credits: 3
MGMT 0344 - Project Management Credits: 3
MGMT 0346 - Leadership Credits: 3
MGMT 0350 - Special Topics in Business Management Credits: 3
MGMT 0355 - Digital and Social Media Credits: 3
MGMT 0398 - Business Internship Credits: 3-15
MRKT 0306 - Logistics Management Credits: 3
MRKT 0336 - Fundamentals of Retailing Credits: 3
MRKT 0350 - Special Topics in Marketing Credits: 3
MRKT 0356 - Segmentation Strategies for Unique Groups Credits: 3

Additional Graduation Requirements

All students must meet the University Graduation Requirements and complete a general education or common core of studies, distributed among the different academic areas as detailed in General Education: WISE or Common Core .