Marketing, B.S.

The Marketing major consists of 75 credits. All students must complete 39 credit hours of the Business Core, 18 credits of Non-Business related courses, and 18 credits of Marketing coursework.

Requirements for the Management Major

Majors must complete a minimum of 30 credits in the major at Westfield State University in order to graduate.

Required Business Core - 39 Credits

ACCT 0104 - Principles of Accounting I Credits: 3
ACCT 0105 - Principles of Accounting II Credits: 3
FINC 0207 - Financial Management Credits: 3
MGMT 0107 - Software Applications in Management Credits: 3
MGMT 0220 - Production/Operations Management Credits: 3
MGMT 0221 - Business Management: A Survey of Organizational Development and Management Principles Credits: 3
MGMT 0241 - Business Law I Credits: 3
MGMT 0250 - Quantitative Approaches to Business Decisions Credits: 3
MGMT 0308 - Organizational Development & Behavior Credits: 3
MGMT 0321 - Management Information Systems Credits: 3 or
ACCT 0345 - Accounting Information Systems Credits: 3 (Accounting Concentration only)
MGMT 0325 - Business Policy and Strategy Credits: 3
MGMT 0338 - International Business Credits: 3
MRKT 0231 - Marketing Management Credits: 3

Non-Business Required Courses - 18 Credits

ECON 0101 - Principles of Macroeconomics Credits: 3
ECON 0102 - Principles of Microeconomics Credits: 3
ENGL 0103 - Speech Credits: 3
ENGL 0392 - Business and Technical Writing Credits: 3
MATH 0108 - Elementary Statistics Credits: 3
MATH 0115 - Mathematics for Business and Social Sciences Credits: 3 *

Note:

* MATH 0105 or MATH 0106 , Calculus I or II, will also satisfy this requirement.

Marketing - 18 Credits

MRKT 0306 - Logistics Management Credits: 3
MRKT 0307 - Marketing Research Techniques Credits: 3
MRKT 0328 - Principles of Advertising Credits: 3
MRKT 0337 - Consumer Behavior Credits: 3
0300-Level Marketing Elective Credits: 6

From the following list:

MRKT 0309  Sales and Sales Management

MRKT 0336  Fundamentals of Retail

MGMT 0339  Seminar in Non-Profit Management

MRKT 0350  Special Topics in Marketing

MRKT 0353  Resort Management

MGMT 0342  Entrepreneurship

MGMT 0344  Project Management

MGMT 0346  Leadership

MGMT 0355  Digital and Social Media

MGMT 0398  Business Internship

MGMT 0350  Special Topics in Management

MGMT 0302  Small Business Management

ACCT 0317  Cost Accounting

FINC 0326  Insurance and Risk Management

FINC 0319  Investments: Portfolio Management

ECON 0306  Managerial Economics

ECON 0314  Industrial Organization

ECON 0305  Introduction to Econometric Methods

GPS 0340  Data Collection and Analysis

Additional Graduation Requirements

All students must meet the University Graduation Requirements and complete a common core of studies, distributed among the different academic areas as detailed in the Common Core .