2015-2016 Undergraduate Catalog/Student Handbook

Dec 18, 2024

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2015-2016 Undergraduate Catalog/Student Handbook [ARCHIVED CATALOG]

Business Management, Marketing Concentration, B.S.

Requirements for the Business Management Major

Business Management majors must complete a minimum of 30 credits in the major at Westfield State University in order to graduate.

Required Business Core - 39 Credits

ACCT 0104 - Principles of Accounting I Credits: 3
ACCT 0105 - Principles of Accounting II Credits: 3
FINC 0207 - Financial Management Credits: 3
MGMT 0107 - Software Applications in Management Credits: 3
MGMT 0220 - Production/Operations Management Credits: 3
MGMT 0221 - Business Management: A Survey of Organizational Development and Management Principles Credits: 3
MGMT 0241 - Business Law I Credits: 3 or
AVIA 0243 - Aviation Law Credits: 3 (Aviation Concentration only)
MGMT 0250 - Quantitative Approaches to Business Decisions Credits: 3
MGMT 0308 - Organizational Development & Behavior Credits: 3
MGMT 0321 - Management Information Systems Credits: 3 or
ACCT 0345 - Accounting Information Systems Credits: 3 (Accounting Concentration only)
MGMT 0325 - Business Policy and Strategy Credits: 3
MGMT 0338 - International Business Credits: 3
MRKT 0231 - Marketing Management Credits: 3

Non-Business Required Courses - 18 Credits

ECON 0101 - Principles of Macroeconomics Credits: 3
ECON 0102 - Principles of Microeconomics Credits: 3
ENGL 0103 - Speech Credits: 3
ENGL 0392 - Business and Technical Writing Credits: 3
MATH 0108 - Elementary Statistics Credits: 3
MATH 0115 - Mathematics for Business and Social Sciences Credits: 3 *

Note:

* MATH 0105 or MATH 0106 , Calculus I or II, will also satisfy this requirement.

Marketing - 18 Credits

MRKT 0306 - Logistics Management Credits: 3
MRKT 0307 - Marketing Research Techniques Credits: 3
MRKT 0309 - Sales and Sales Management Credits: 3
MRKT 0328 - Principles of Advertising Credits: 3
MRKT 0337 - Consumer Behavior Credits: 3
0300-Level Marketing Elective Credits: 3

Additional Graduation Requirements

All students must meet the University Graduation Requirements and complete a common core of studies, distributed among the different academic areas as detailed in the Common Core .